You can easily find an SEO company today. But finding a company with guaranteed search engine optimization results is another story. In such a complex and often mind-boggling industry like SEO, it’s one thing to make a claim and another to live up to it.
Good SEO has become the backbone of the best digital marketing campaigns today. With Google using more than 200 factors in its algorithm to rank websites, it’s almost impossible to run a successful campaign without the help of a team of SEO experts. But even if you’re working with a good agency, it’s still very important to learn the ropes of implementing an SEO strategy that delivers results.
Important Tips on Creating the Best Digital Marketing Campaigns for Your Business
To say that SEO is at the heart of all successful digital marketing campaigns would probably be an understatement. In Google alone, more than 7 billion searches are made every day, which translates to 81,000 searches per second.
So, if you want to create the best digital marketing campaigns for your business, you need to follow these smart tips:
Define your goals.
You can’t just start a digital marketing campaign without knowing exactly what your business needs. Are you running low on followers, conversions or likes? Or do you need to boost your Google rankings? The only way you can enjoy guaranteed search engine optimization is if you know what your goals are. Of course, your SEO agency will help you determine this, but you need at least an idea of where your business needs the most help.
Know your target market.
You are not for everyone, so you need to know who you are trying to convince to visit your website, shop for your products, like your posts, and just patronize your brand. If you already have a website, your SEO team can run analytics and generate reports to see which kinds of consumers are interested in what you have to offer. If you’re just establishing your website, your SEO team can help you do market research.
Once you know who your target market is, it would be easier to generate the right keywords, curate the right content, and implement the right SEO strategies to give you the results that you need.
Build up your content.
You may get tired of hearing this, but the content is really the king in SEO. Gone are the days when consumers looked at websites as digital brochures where they can browse through products and decide if they’ll buy or not. Today, consumers are already looking for value, and you can provide that with good content.
Although you’re trying to please search engines, remember to write for humans first because they’re the ones who will understand your message. Create content that’s not only meant to satisfy keyword requirements but those that answer a question, solve a problem, and just add value to your customer’s experience. If you want guaranteed results for your B2B digital marketing campaigns, you need to invest in good content.
Don’t allow anything to slow down your website.
A slow loading time is one of the biggest reasons consumers leave a website and never come back, and you can’t sacrifice that opportunity for a sale.
A retail website should only take on average 6 seconds to load while a technology website should only take 6.8 seconds. You can’t expect a customer to wait for a minute until your website loads. Chances are, they will leave and go to the next available website, which could be your competitor.
Since page speed is vital for guaranteed search engine optimization, you need to get rid of anything that’s slowing your site down. If you’re using WordPress, for instance, deactivating non-essential plugins could help speed things up for your website.
Encourage linking on your website.
Although a lot of factors now come into play in ranking your website, inbound links still play a huge role in helping you rank higher in search engines. Getting a natural link profile through a combination of dofollow and nofollow links will not only make you get Google’s good graces, but it will also allow you to establish yourself as an authority in your field. One of the best ways to encourage trustworthy websites to link to you is if you have well-curated content. When you put the time and effort to create useful blog posts, people will value your content enough to share it and even link to you.
How Does an SEO Agency Help You with Implementing Successful Digital Marketing Campaigns
Now, your next question is: how exactly can an SEO agency help you implement your campaigns? Guaranteed SEO results for digital marketing campaigns begin when you work together with the right people in the industry. Here are some of the things that your SEO agency can help you with:
Once you have your goals and target audience in place, your SEO team can start conducting keyword research, which is basically the process of discovering the best set of keywords to target for your digital marketing campaigns.
Although a lot of tools are already available for this process, doing proper keyword research still requires the expertise of an SEO analyst who will work on weeding out the best keywords from a long list of recommendations.
Ask any SEO expert and they’ll advise you to look at your competition if you want to know what to do right for your own campaigns. Competitor research is one of the best ways to know if a strategy will work for you or not. If something is working for them, then there’s also a good chance that it could work for your business.
An SEO agency can easily conduct competitor research by looking at websites, backlink profiles, and other factors that work well for your competition.
Onsite and offsite SEO
Also called “on-page” and “off-page” SEO, these two strategies should go hand-in-hand to guarantee the best SEO results for your digital marketing campaigns.
Onsite SEO works on all the front-end elements of your website including links, headers, and formats. Offsite SEO, on the other hand, tackles the back end of your strategies, including outreach, link building, and other elements that you don’t have direct control with on your website. A good SEO agency will be able to combine both these strategies seamlessly to achieve a common goal.
Link building and outreach programs
A strong link building strategy is one of the most important factors that determine whether an SEO agency is good or not. Since Google will look at your backlink profile a lot, it’s very important to not only link within your website but also get high-quality links from authoritative websites.
Link builders will also look into how links are managed and cleaned to avoid any penalties that could hurt your rankings. Your SEO agency can also initiate outreach programs where you can write content to be published on authoritative websites in exchange for a link pointing to your website.
Running a website is definitely not a walk in the park because it involves a lot of different technical aspects that all play a huge part in the success of your digital marketing campaigns. Technical SEO mainly involves improving page speed, implementing mobile-friendly features, cleaning linking structures, using header tags properly, and implementing 301 redirects. Although these are basic elements, they have to be done properly in order to make your campaigns work successfully.
We’ve already talked about how SEO cannot function without good content. You’re not just writing a blog post or creating an infographic for yourself, but you’re doing this to encourage other people to share and link to your content. Curating good content takes experience because writers are not only writing about something, but they also need to consider different SEO rules including proper keyword placement, headers, and formats. This is why it’s very important to work with an SEO agency that has a team of writers who can take care of your content creation for you.
Of course, your SEO agency can help you prevent any bad SEO practices that could hurt your rankings and credibility pretty bad if you don’t address them right away. When a team of SEO experts is working on your campaigns, they’re not just looking for the right strategies, but they’re also trying to weed out the bad ones. This will allow you to gain and maintain good rankings on search engines.
Get Ready to Reap the Rewards of a Good SEO Strategy!
Search engine optimization is definitely very competitive. The last few years have seen a constant evolution of strategies, technologies, and tools that make the industry more complex than it already is. But with the right strategies and the right SEO agency, you can definitely reap the rewards of your digital marketing campaigns.
If you want to learn more tips and tricks, visit our website today!