A Quick Guide to CRMs and How They Benefit Small Businesses


How important are customers to your business?

If you say they’re the key to your success, you’re right. But it’s one thing to know how customers help your business grow and another thing to keep them motivated to do it.

This is where CRM or customer relationship management comes in. Not to be confused with customer service, CRM is a system that makes it possible for businesses to deliver an outstanding customer experience.

So the next question is, how do you know you need a CRM? Let’s talk about CRMs and how the right one can help your small business succeed.

CRMs: Understanding How They Work

A CRM system is a software solution that enables collecting, organizing, and managing customer data. Now, you may say that you’re already doing this, albeit manually in a spreadsheet or something similar.

The problem with this is, the more customers you have, the more information you’ll have to deal with. With a CRM tool, tasks such as capturing customers’ info can be automated. 

This can help streamline operations because it’s easier to identify opportunities for sales, document complaints or issues, and oversee marketing campaigns.

Remember, knowledge is power.

If you have access to that much customer information, it’s only right that you have a system in place to handle it. The more you know your customers and would-be customers, the better equipped you are at building a relationship with them and finding ways to improve that relationship. 

The Benefits of a CRM for Small Businesses

So you understand what is customer relations but you’re still not convinced that you need to invest in a CRM system.

It helps to know what you’re paying for (check out this whitepaper for more information) and to understand the possible benefits for your organization.

One thing you have to understand about CRMs is they can help support a customer-centric strategy in every step of the customer journey.

Do you need qualified leads? With a CRM tool, you don’t have to waste time categorizing if a lead is right or not. It does that automatically so your sales team can close deals faster, while your marketing team can direct their attention on prospects that are more likely to convert.

Another way a CRM system can help is with referrals. With a better understanding of your customers, the easier it is for you to deliver exceptional service. And with that also comes opportunities to get referrals from your satisfied clients. 


Last but not least is how a CRM can help you re-engage inactive customers. Since it can track the last time a customer interacted with you in any platform (your website, social media pages, etc.), you can tailor your offers to entice old customers into coming back. You can even tweak your CRM marketing campaigns for that purpose.

Want to Know More About CRMs?

CRMs can help businesses of any size improve their bottom line. By knowing your customer better, you have the means to keep them happy and loyal to you.

For more information on CRMs, plus tips on how to acquire more customers, feel free to browse the rest of our site.