Starting an online business can be a straight forward thing, but success calls for strategy. Some studies show a failure rate of 80 percent for e-commerce merchants.
What makes so many e-commerce ventures to derail? One of the leading causes for disappointment in online business is poor marketing or poor website performance. You may have a fantastic product but lack a strategy to market it on the internet.
Let’s discuss seven e-commerce promotion methods that can increase conversions in your business.
1. Implement SEO
Search engine optimization (SEO) is a strategy that helps a site to rank highly on search engines. The website becomes more visible online and gets more visitors who can turn into customers.
Even as you target traffic, your site should be fast. Slow websites are annoying. They drive visitors to look for alternatives, and that means losing business.
2. Start a Blog
Blogs are useful marketing tools since they can reach thousands of people cost-efficiently. Your posts should resonate with the products you sell and the interests of the potential customers.
A marketing blog works best when linked to the corresponding e-commerce site. Include internal links in your blog posts to refer your readers to the business website. Some of the visitors might place orders.
3. Participate in Forums
Look for forums that discuss topics in your niche. If the site allows, use the URL of your website as your signature. Be active by providing answers to questions posed by other users, but be factual and resourceful.
If you can stand out as an authority, members will develop an interest in your business. Make friends with other participants and sell your e-commerce business.
4. Employ Conversion Boosters
Online shopping is similar to visiting a physical store only that you do it on the internet. Customers will search for a dealer who offers the best value.
Conversion boosters in e-commerce revolve around price, discounts, shipping, and speed. People want to spend the least amount of money on a product and get it the soonest possible.
If you don’t offer free shipping, you should reconsider your distribution options. 73% of customers consider the incentive as a buying decision consideration. Most shoppers also go for same-day delivery where possible.
Coupons also work great in e-commerce promotion. Who wants to pay a high price for something if they can get it discounted elsewhere?
5. Exploit the Social Media
Channels like Facebook and Twitter offer entrepreneurs an excellent opportunity to sell themselves to the world. In 2018, Facebook had approximately 2.32 billion active users every month. The potential of social media is limitless.
Social media campaigns have a great impact on businesses, yet they are inexpensive. You can open a page and post informative content targeting prospective buyers.
Also, comment on posts by influential people with insightful information to attract the attention of the followers. Drop your blog or e-commerce links strategically and wait for results.
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6. Invite Product Reviewers
If you have a known brand, your products may have garnered some reviews. If you are still struggling with creating brand awareness, look for bloggers in your niche to review your products.
Offer them free samples so that they can write based on their experiences. If they do positive reviews and post them on their blogs, they will be selling your business to their audience.
Request your customers to review your merchandise in the comments section of your site or blog. They can include a description of how doing business with you feels. Published testimonials are also great for the promotion of e-commerce.
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7. Provide Value-Added Services
Every shopper anticipates an exciting buying experience. If you can support your customer at every stage of shopping, you stand a high chance of success.
You can make your customer’s shopping journey more fulfilling by offering value-added or free services.
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Make the experience memorable by offering free guides, support from live chat software, loyalty membership plans, and so on. Provide multiple payment methods and a money-back-guarantee policy for dissatisfied customers. Informed or not, everyone requires customer service.
As you have seen, having some stock and setting up an e-commerce website is not enough. Promoting the site is imperative.
Marketing is a continuous process since the online marketplace is dynamic. What works today may not be the best approach in a few years.
Observe the best practices for e-commerce and adapt to changes to develop your business empire.