Email marketing has always been an integral part of any online marketing strategy due to its high conversion rates. Despite the industry undergoing so many changes in the past decades, it continues to be a proven marketing method. In fact, its effectiveness has increased even more in recent times, especially due to programs like GetResponse that combine a wide range of tools and features to take email marketing to the next level.
GetResponse has developed a full-fledged email marketing platform that is supported by powerful tools like webinars, mobile-ready landing pages, and marketing automation. It is the first email marketing platform in the industry to integrate a full-blown webinars program.
In this review, we explore the key features that set this email marketing service apart and ahead from the competition.
Create Professional Emails in Minutes
GetResponse provides you all the tools required to create professional email campaigns in just minutes. The platform’s 99% delivery rate ensures that your emails end up in your target audience’s inbox. The key features that should draw your attention include:
- 500+ Email Templates: Select an email template from more than 500 professionally-designed, mobile-ready templates.
- Drag-and-Drop Email Editor: GetResponse provides its own easy-to-use drag-and-drop email editor so that you can customize your email campaigns.
- 1000+ Free iStock Images: You can also choose from more than a thousand free iStock images to customize your email messages.
- A/B Testing: Test each design or element in your email design to ensure that the highest-converting copy is used.
- Perfect Timing: GetResponse has this unique feature that lets you reach your subscribers at the time they are most active in their inbox.
- Dynamic Content: When you dress your subscribers by their name and include personal details within the messages, it makes a huge difference.
- Email Preview: GetResponse’s email editor provides a tool that offers a preview of your email message even before you send them. You can check the preview for different types of devices and ensure that the copy renders effectively on the target device.
The Power of Marketing Automation
With GetResponse, you can put your marketing communication on auto-mode with its easy-to-use and scalable workflows. A simple drag-and-drop creator lets you arrange blocks to create any scenario you can come up with. Take actions in the form of communication based on your subscribers’ behaviors, for example:
- When someone abandons cart
- Someone completes a purchase
- Someone visits a page but leaves without making a purchase
Create mobile-ready, professional-looking landing pages without spending big on professional designing services. Design attention-grabbing, responsive landing pages and custom web forms. GetResponse provides a drag-and-drop editor for all the design purposes on the platform. Just like the email editor, there is a landing page editor.
Choose from more than 150 landing page templates and edit them to create custom landing pages. It takes just 10 minutes to design your web pages. Every time someone clicks on those links in your emails, bring them to a stunning landing page with relevant offers and content to win them over.
GetResponse’s design tools also give it a big edge over the competition. When your target audience views professional emails and landing pages, it makes a huge difference. It helps in building more credibility for your business’ image.
The simple drag-and-drop editor helps you create the email messages and web pages that you couldn’t create using other conventional tools. Don’t worry about coding. GetResponse has however provided the coding option for advanced users.
First Email Marketing Service with Total Webinar Solutions
As already mentioned, GetResponse is an industry-first email marketing service provider to take the leap for total webinar solutions. And it makes an amazing difference in your conversion rates. Now you can nurture all your leads and boost your conversion rates. Create webinars in minutes, get people signing with utmost ease, let everyone join from any device and do lots more. Doesn’t it mean more profits when you generate more business from your existing customers? Turn your customers into clients!
GetResponse’s autoresponder feature allows you to send out time-based messages to your audience. Build optimized email cycles based on audience profile. Select the best day of the week, edit messages instantly, easily drag-and-drop message management, and much more. there is so much to GetResponse that all of it cannot be listed at the same place. It also allows integrations with marketing and other programs to further boost your online marketing campaigns. Get access to over a hundred API integrations or you can also develop your custom apps using GetResponse’s open API.
The powerful analytics tools further help you track your campaign’s performance and make adjustments. It is no longer just about email marketing. GetResponse has integrated so many powerful tools to ensure that you can achieve higher conversion rates. And the entire process is simple and quick. There is no need for any professional help to achieve your online marketing goals. All you need is GetResponse!