Many entrepreneurs refrain from opening up their own website as a result of the perceived cost and technical complexity. This is a grave mistake for two reasons.
Firstly, the benefits of having an online presence will always outweigh the cost. The opportunities the web brings your business are endless. Secondly, it’s not nearly as expensive or difficult as the uninitiated would think. Even the biggest web hosts, SEO companies, and website builders charge more than reasonable prices that any business can afford.
Thanks to recent advancements in software and web development in general, itâ€™s become easier than ever to design, establish and promote your website. But unless youâ€™re a webmaster veteran with decades of experience, chances are your website could do with a few improvements.
Here are four online services that will ensure your website is as effective as possible.
A Solid Website Builder
A website builder acts as the core framework and is responsible for the overall design, performance, and functionality of your website. There are many to choose from these days, each with their own set of features, default themes and pricing options. Our recommendation is to initially go for a company like Web Eden, who offer a free trial for you to test the services, and then move on to a paid plan of your choosing. This way you are completely in control of your spending and are aware of the services you will receive in exchange for your money.
Signing up for a free trial will allow you to choose a template, add in your site information, create your user profile and launch your site within minutes. Affordable domain registration is also available, along with dedicated customer support. Pricing plans range from Â£3 to Â£18.75 per month, with the latter offering a whopping 20 websites with unlimited pages, a free top level domain and mobile support.
An Effective SEO Service
Without sufficient search engine optimization, your website will be lost under stacks of pages where no Google searcher goes. A proper SEO service will help shoot your page to the top rankings for your chosen keywords. The UK is home to many great SEO services, such as Catoozo, High Impact, and SEO Valley.
Which one will work best for you depends on your budget and requirements. If youâ€™re competing for extremely popular keywords and need a significant ranking boost, you can expect to shell out a little more than you would if your site is more micro niche.
At the end of the day, SEO is imperative to the success of any website, so donâ€™t hesitate to get your website optimized.
An Efficient Website Performance Optimisation Service
The first thing that will draw users away from your website is clunkiness. If your UI is lying all over the place with text overflowing off the sides of the screen, your images take minutes to load and every scroll is a stutter; you might as well not have a site at all.
UK-based website â€œspeed-upâ€ services such as Tettenhall Media offer numerous optimization solutions to ensure your site is functioning as smoothly as possible. Cache analysis, database optimization, efficient compression and custom coding are a few of the services they offer.
A Convincing Copywriter
Great copy is essential for drawing in visitors and keeping them engaged. There are tons of UK-based writing agencies for you to choose from. Ensure that the one you end up buying provides quality, SEO-optimised writing thatâ€™s effective and efficient. If theyâ€™re putting paragraphs on your landing page or referring to your visitors as â€œSir,â€ it’s probably time to keep looking.
Of course, if you fancy writing yourself, you could always have a go at it. A bit of research on copywriting should lead you in the right direction.
Once you have these four aspects of website development sorted, it all comes down to your product. A solid website will get people to your storefront and a solid product will get you the sales youâ€™re looking for.