The top WordPress optimization practices to help improve your site speed

Are you having trouble with slow WordPress site responses? You may need to change your entire approach to managing your site. These measures should help to improve the performance of your WordPress site.

Subscribing to a content delivery network

A CDN will help users overcome any slow responses that may result out of different geographic locations from the server. The placement of your web hosting servers can affect the site speed for users on different parts of the world. Users near the web hosting company’s servers will have faster load times than those who are not in similar close proximity. A content delivery network will help overcome the differences in location by providing all access to all users.

The content delivery network features servers all around the world. These servers will store static files that feature images, JavaScript, CSS and other similar content that is available on your site. Unlike your WP site, the content delivery network does not develop the page every time the request is made. It presents the static file to the user, doing so quickly by making use of the server that is closest. This reduces overall wait time for people who are not near the main hosting servers.

 

Embedding links to videos

Visual content will attract more clients to your site. The content is enjoyable and can be developed to suit your site perfectly. Visual content is also engaging and can be useful in attracting clients who do not have an interest in or time to view any other type of content. It can be a great niche.

Videos can be bulky, and may significantly increase the size of a WordPress page. Loading such a site might take a large amount of time, even though WordPress is equipped with a video player to help synthesize and present such content. The large size may also increase hosting fees, which may make your site difficult to manage. Instead of uploading videos directly to the site, you should consider embedding links to free video hosting sites such as Vimeo and YouTube. You will not attract any overhead fees and will have a small page size. Embedding links to these sites allow you to use the visual content without needing to attach it to your site.

Choosing a theme that is optimized for speed

Themes can help personalize your site, making the content more appealing to your users. They have a range of features, which help to improve the site interface and experience. You should explore a theme’s coding to identify and avoid themes with unnecessary baggage. Even impressive and well-designed themes might be unsuitable for use due to the flaws in coding. Instead of choosing a flashy and bloated theme, it is more advisable to choose a minimalist theme supported with great plugins.

You can have more than one WordPress theme. It is important to know how to switch between the themes for a greater transition and a reduced likelihood of lagging.

Optimizing your content

You should not display all your content on the home page. If articles and other information on your site have a large number of images and other such data, it could be bulky. For regular content uploaders, this can mean increased page load times. To avoid losing clients, you may consider using excerpts in place of full articles. Only a small section of your articles will be shown, meaning you can display a larger variety of content. Using excerpts will also result in more traffic since users will be visiting more pages on your site.

For long posts, it is advisable to dissociate different parts into subsequent pages. Long posts rank highly on search engine findings and are great for traffic. If displayed as one element, the posts might be too bulky to load quickly. Users will spend a lot of time loading your homepage and articles if the posts are particularly long. You can reduce the loading time and increase traffic by separating these posts into different pages. This feature is available on WordPress

Disable content leeching and hotlinking

Hotlinking is a form of bandwidth theft which occurs when other sites direct link to the images on your site from their articles making your server load increasingly high. This can add up as more and more people leech onto your posts or your site. As your site becomes more popular, the server load becomes too high. It will then result in slower page load times. You could overcome this by creating custom images for your site on a regular basis. You can also disable hotlinking through tweaks to your code, with the additional protective code placed in the root .htaccess file.

Add an expires header to static resources

An Expires header is a way to specify a time far enough in the future so that the clients don’t have to re-fetch any static content such as CSS file, JavaScript, images, and videos. This way, you can cut your load time significantly for your regular users. Expires headers can be added through a simple code, which is placed in the root .htaccess file.

Always minify your resources

Your WordPress site will use a lot of CSS and JavaScript files…Different plugins and themes also have these files and will add to the large number already available. Browsers may communicate with HTTP protocol and use only a select number of parallel CSS and JavaScript files. Fetching these from a large composition could take some time, which will result in slower loading times. You can speed up your site’s performance by minifying these resources through plugins such as sprocket and Autoptimize. These are designed to minify your resources and combine them into fewer files that will not take up a lot of time to fetch.

Final thought

These practices will help to improve your WordPress site’s load speed. You should remember to update your theme and plugins, to prevent any lagging. You can also consider speed optimization services offered by top service providers such as WPFixs.