Running a website for your business is all but required in the modern landscape of business. Most companies are online in some capacity, and many have websites dedicated to their services or products. However, simply having a website might not be enough. You need to have a “good” website. This means the site not only needs to look good but also navigate well and have all the necessary information about your product.
But in addition to the website looking nice and being full of the right information, it also needs to perform up to par. As a result, it is important to utilize Website Monitoring Tools to make sure everything is working as expected. With that idea in mind, this article is going to look over some of the many benefits of monitoring your business website.
While it would be lovely if every website remained up and running at all times, this isn’t the case. Downtime can occur for a wide range of different reasons from hardware failure, human error or issues with software. Not only does this downtime prevent people from visiting your site, but it can also hurt your brand and put a serious dent in your wallet. Even a few minutes of downtime can be harmful to your company.
Thankfully, many website monitoring services or tools are able to reduce your downtime by alerting you as soon as it occurs. This will allow you to fix the issues and have your site back up as soon as possible. The tool might even be able to notify you of an issue before it ever leads to any actual downtime. You can’t manually monitor if your website is up 24/7, so using a tool can ensure you’re always covered.
Protect Yourself From Attacks
Unfortunately, as more and more companies go online to do their business, hacks and data breaches are becoming more prevalent. While business owners might think only large companies fall victim to these threats, that isn’t the case. Small businesses are frequently targeted, so you need to be sure you’re protected.
Many of these monitoring tools will alert you when something out of the ordinary is occurring on your site. This will help increase the chance you catch and stop an attack before it becomes hugely problematic. Also, because many hackers will try and take a website down and make changes to the code, these services will alert you anytime your uptime is interrupted.
Track Your Load Times
One of the biggest indicators of the success of a website is how quickly it loads. Studies show that almost half of site visitors expect a website to load in under 2 seconds. If loading a site takes more than three seconds, many consumers will simply leave the page entirely. So a few seconds extra in load times can be the difference between your company getting sales or consumers going to a competitor.
Website monitoring services and tools will be able to track your load times over time to see how you are doing. Using this information, you will be able to see if any changes need to be made to speed it up or if you are doing okay. Ways to quickly and easily reduce the load times within your websites include using a load balancer, reducing HTTP requests, compressing images and data, as well as having less on-page ads.
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We hope that this article has been able to show you the merits of monitoring your business website. Monitoring your site can have a real impact on not only how many visitors you get, but the overall success of your business.
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