The development and release of your business mobile app is the first step towards delivering a top-performing mobile application. Numerous users anticipate the release of a new app, but end up disappointed when their expectations are unmet. In fact, many apps fail to meet user expectations due to a flawed design, lack of value, poor usability and other common issues.
If you would like to avoid these common oversights, it’s critical you measure in-app analytics regularly. These analytics help reveal patterns based on user behavior, and from which you can create actionable steps to optimize your app user’s experience.
Below are key mobile app metrics you should be monitoring.
It doesn’t matter if your app features great design and user experience if its performance is below par. Often times, there is a direct correlation between a drastic reduction in users and poor app performance. Without proper functionality, users will abandon your app for the competitor’s.
Every time your business app has slow load times, crashes or lags, any other mobile app metrics are affected. This is why you need to work on both the front and back-end metrics to have a thorough understanding of the performance of the app.
Front-end metrics you need to be aware of include screen rendering times, UI response, app crashes, device compatibility, and application response times. Some of the back-end performance metrics are time by first byte, server response time, TCP connection times, and number of HTTP calls. Fortunately, you can use several tools to track performance metrics like Google Analytics, Docker app performance monitoring, Crashlytics, and Xcode.
To establish deeper engagement, it is fundamental that you keep track of user data. Understanding your users will help you understand the user monetization behavior so you can monitor conversions, ad click-throughs, and usage.
User information metrics include user acquisition, which is the number of users downloading and installing your app from a specific region, paid campaign, in-app referrals, and others. Daily Active Users (DAUs) is a general metric that shows the number of returning users on a daily basis. Device metrics allow you to understand your primary user base and on what devices.
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User location metrics allow you to understand where your users are. Finally, user journey or screenflow mapping lets you see how your typical user interacts within your app.
User engagement metrics like session duration allow you to observe the period that passes between the user opening the app and exiting. From the metrics, a more engaged user will have longer session lengths and you can use user segmentation to get an idea of which users spend more time in your app and why.
Measuring retention will allow you to find out what features your users want and what is not necessary in your app. In order to increase revenue and Lifetime Value (LTV), you need to have a highly immersed and engaged user base that’s loyal to your brand.
Revenue metrics include measuring your app’s user acquisition in order to find out where most of your users are coming from. However, it is also important to analyze how much every user is costing you to acquire. Users may discover your business app through various channels, including organic search, paid campaigns and in-app referrals.
Measuring and optimizing the right engagement metrics is important if you want to retain your app users. Whether in-app paid subscriptions, product purchases, or advertising drive your current business model, the key to improving revenue is dependent on engagement and personalization. Utilize retention and engagement data to inspire UX redesigns, product updates, and campaigns to boost your Return on Investment (RoI).