You can easily help your clients navigate through your whole sales funnel by simply providing them with the right information. Having a proper content hub is much more effective than focusing on cookie-cutter marketing efforts such as social media.
While content hubs can be incredibly beneficial to businesses, they are a bit difficult to set up properly. You will have to find writers with sharp writing skills to ensure the written content is always valuable to the reader. In addition, you will have to monitor your strategy to ensure that it’s performing as expected.
So, if you want to create a solid content hub, here’s how you can plan your strategy and set yourself up for success.
What are your goals
Before you set everything in motion, prepare a meeting where the goals of your content hub will be discussed. As opposed to blogs, content hubs focus only on one topic, and for this reason, you will have to find someone that has extensive knowledge in that particular topic.
The main reason for this is that all of your content needs to be consistent, from the writing style to the included information. Having a content hub that is run by multiple writers might become very confusing for the readers as each writer has a different style.
Find the right writer for the job and outline your vision right from the get-go. Lastly, analyze your target audience’s wants and needs, and produce content that will cater to their preferences and help them better understand your brand, products, and services.
Uniqueness leads to more readers
Write articles that are solution-oriented and target clients and their needs.
By providing your clients and prospects with pertinent information and helping them navigate toward a desired action, they will have a much better overall experience with your business. However, before you start creating useful and captivating content you need to work with your writers to find a digestible content style.
It’s very difficult to follow long documents filled with complex information. Divide complex topics into multiple short headings so that the reader is never overwhelmed.
Introduce new content carefully
Introducing new content is an important step to keep your content hub up-to-date, relevant, and engaging. It’s also a great way to drive more traffic and generate new leads for your business. However, before you start adding content, there are a few things to consider.
First of all, consider your target audience’s interests. You want to add valuable content that readers will find relevant, not just something to act as a filler of blank space. Next, think about how the new material will fit into the content hub. When you’re introducing new topics, beware of how they fit into the existing structure, and keep an eye out for the overall flow of your content.
Finally, plan the future of your content hub. Will you be introducing blog-type posts, infographics, or something else entirely in the near future? Keep in mind that it’s very difficult to change style once you establish your content hub, so choose your format carefully and stick to it. Drastic changes can impact the readability of your new content and the effectiveness of what you have already generated.
Analyze and optimize
With the help of metrics, you can easily see what is working and what needs tweaking. Each deployed strategy will require some sort of change at a certain point. While it’s true that there will be a lot of work to be done on the content hub, the rewards you could reap are substantial.
Don’t hesitate to rely on data to ensure that your strategy is working and that you are not hemorrhaging money on dead-end content production. It might be a good idea to look into SEO and how it can propel you on all search engines with the help of targeted keywords.
Bottom line
Setting up a content hub can be incredibly beneficial to your business. You can incentivize your prospects to naturally navigate through your sales funnel and pique their interest with valuable content.
Don’t forget to make your content comprehensive and readable so that every individual can easily extrapolate information from it. Having said that, follow the tips we outlined for you above, to ensure that your content hub becomes an integral part of your marketing strategy.
