Marketing is the lynchpin of sales for any business. When it comes to marketing, digital marketing is worth leveraging. You get a ton of options, for example, Search engine marketing (SEM), Social media marketing (SMM), Content marketing, Email marketing, Online advertising, Landing page marketing, Smartphone marketing, etc., to present your services to your prospects in the best way.
Why only digital marketing?
- Good content can generate traffic up to 2,000%.
- Google generates 94% of the total organic traffic.
- 95% of SMBs consider SEO for their online presence.
- Search engines are responsible for 93% Traffic.
- Video content can generate 50% more traffic compared to other forms of content.
Digital marketing is a pool of digital elements that you first need to know to begin with it.
Top 8 elements of a successful digital marketing strategy are:
- Online advertising.
- Search Engine Optimisation.
- Online Content and Blogging.
- Web PR.
- Social Media Management and Listening.
- Mobile Marketing.
- Web Analytics.
The elements mentioned above are highly technical and, therefore, you need to hold a firm hand in them to integrate them into a marketing strategy. Since digital marketing is a growing at full throttle, candidates look up to it as a good career option.
This post is for candidates who have just entered digital marketing and seek a good job in it. No matter if you are naive to digital marketing and do not have experience. You can get a good job by earning a digital marketing certification.
You need to decide on the agency you are going to do the digital marketing course. The courses progressively become difficult at each level. From SEO Training to Social media campaigns, you will be introduced to new digital arenas.
If you are looking for reliable options that can make your career, consider the service providers mentioned below. These companies offer digital marketing certifications and also provide you with training in the same.
Let’s get started.
1. Duke University
Duke University laid its foundation in 1838 and is known to fulfill Digital marketing requirements of candidates based in Randolph County, North Carolina, and now it is positioned among one of the most prestigious universities in the southeastern United States with the sole aim of – knowledge and religion across the world.
The university offers the Digital Media and Marketing Certificate as a self-paced program for digital marketing enthusiasts who want to kickstart their careers in digital marketing. It is a non-credit and the most comprehensive program embedded with 350 combined instructions.
If you are 18 years above, you are eligible for this course. Your fluency in reading, writing, and listening to English does matter in this course. You should be aware of the basics of computers and need to have an account on Gmail.
The internet connection is a must.
Doing this course will acknowledge to you the right skills required to become digital marketing certified experts.
You will get insights into:
- Mobile Marketing Practitioner
- Pay Per Click Practitioner
- Conversion Optimization Practitioner
- Digital Marketing Certified Associate
- Search Engine Optimization Practitioner
- Content Marketing
- Social Media Practitioner
- Web Analytics Practitioner
- Email Marketing
Qualified authors are part of this course, and it encompasses tools, tutorials, and short courses that come to you in the form of streaming video lessons.
2. Oregon State University
Oregon State University laid its foundation in 1868. One can take admission in its branches in Corvallis, Oregon, northwest United States. More than 230,000 graduates have enrolled in the university. The edition of the best college in national universities has generated a list of top digital marketing forums where Oregon got the 145th rank. Moreover, its rank is 15 when it comes to the best digital marketing platforms.
The university offers the Digital Brand Management certification that unveils top tips on how to get your website on the first page of Google, how to leverage social media to improve your brand presence, how to launch successful marketing campaigns, and many other topics such as SEO, SEM, and AdWords.
This certification enrolls certified digital marketing and SEO experts who have years of experience in SEO training. This course is for marketing and communication experts who want to master content development skills, digital strategy, technology, and social media.
The certification is divided into four courses that are conducted individually within five to seven weeks. One of its perks is that you get a digital badge after doing the certification which acts a testament for your digital skills.
You will learn:
- Building a Digital Strategy
- Search Engine Optimization & Search Engine Marketing
- Social Media
- Mobile Marketing
- Digital Brand Marketing
University of California, Irvine
The University of California was founded in 1965 and is located in Orange County, California. It is a public organization in the University of California management and known for premier research, innovation, and academic achievement.
The university offers a Digital Marketing Certificate Program to professionals who want to gain knowledge of analytics in the digital world. Having this knowledge plays a vital role in website performance and creating online marketing campaigns. Moreover, you can attain a good position in digital marketing.
In addition to the above, candidates are likely to understand mobile marketing, social media, search engine marketing, etc., which will help them improve the conversion rate and reduce the churn rate.
It is mandatory to complete two elective courses with a grade C and six required courses to grab this certification.
The different topics that these courses cover are:
- Planning and Developing your SEM Strategy
- Website Optimization and Personalization
- Developing a Social Media Strategy
- Analytics of digital marketing
- Social media and Internet Audience Profiling
- Online Analytics & Measurements
Founded in 2009, Simplilearn is known worldwide for its array of courses. The company has its branches in San Francisco, California, Bangalore, etc., and has helped over one million professionals to acquire certifications and uplift their careers. It has partnered with global companies to cater to your career requirements.
It offers more than 400 courses with the help of more than 2000 trainers from across the world. Aspirants interested in different and latest courses prefer Simplilearn to achieve certifications and get recognition worldwide. When it comes to the digital marketing certification, Simplilearn claims to lead as it offers training from Silicon Valley experts. From advanced social media programming to advanced SEO certification program, you get numerous options, per your interests.
You can even become a digital marketing certified associate with Simplilearn’s digital marketing course.
With this course, you are likely to learn-
- Social media
- Web analytics
- Content marketing
- Email marketing
- Mobile marketing
- Conversion optimization
- Search engine optimization
The decision is yours!
If you are running a business, big or small, you definitely need marketing for your brand recognition. Being aware of conversions from strangers to visitors to leads is not enough until you know who your prospects are and how you can gain their attention. If you really want to scale worldwide, make sure you keenly follow digital marketing methodologies to make your prospects experience your brand in real time.
Digital marketing is a wide field, and you cannot master it overnight. Diligence, passion, and knowledge are important parameters you need to focus on to grow in it.