Every company and website owner dreams of being ranked number one in search engine results pages of Google. The reasons are clear: hitting this top spot or just one of the top three spots would mean improved traffic, visibility, and sales opportunities in advance of the competition.
High rankings rarely occur by chance, unfortunately. Even the most experienced and trained advertisers fail to hit the top spot. How does a normal business owner hope to do this? While there is no way to guarantee high scores, this post would discuss such tips that everyone should use to boost his odds of winning this # 1 spot seriously.
1. Niche comes first
Competitive landscaping is part of SEO’s success. You may not want to compete, as a small business owner, with big corporations that have virtually limitless marketing budgets. While you can still circumvent them, most often you will just waste your time and resources.
Therefore, going to the niche is so necessary. Instead of attempting to compete with big businesses for highly famous and typically more common keywords, pierce and switch into a huge fish in a small pool.
Keep in mind, this also means that the company relies on particular products or services from a more general view. Of starters, you might be focusing on ladies’ clothing or gents clothing instead of providing general clothing services solely. Such more precise keyword phrases are actually much more readily accessible so that you can start scoring that much faster.
2. Pick the relevant keywords
When people choose the best keywords, they can get the top position on Google. For example, I could possibly make the top spot in just a few days if I have to rank for a “yellow tumble crumbly car.” But, would I really want to rank for this keyword? No. Because, there is probably no product like that.
My argument is this: it is easy to rank if you pick keywords that are as vague as possible. We don’t want to rank ourselves for vague keywords of course; we want to identify ourselves for keywords that people are searching for. The type of keywords that people actually type in the search box.
Using software such as Google’s Keyword Planner or Ahrefs, search for appropriate keywords, but with little competition. Once the website has a little credibility and a range of simplified keywords, you can still turn to more efficient, more traffic-producing keywords.
3. Include keywords in your all posts
After selecting your niche, relevant, and low competitive keywords, it’s time to use them in important posts on the website. It is important to use your keywords in a number of ways, but you definitely do not want to overuse them. Focus on using them in the most important things which are:
- Title tags: Incorporate keywords in the title tag of the post
- URL of your posts: Include keywords in the URL of each post
- Image caption and alt image tag: It is best if you include keywords in captions of the image.
- Headings: Place keywords in the headings H1, and H2.
- Blogs: Include keywords in all of your content such as blogs, etc.
Be mindful that Google and your readers prefer detailed content that covers the subject. Therefore, while it is necessary to use the keywords, but it does not replace writing more specific and more informative material that really meets the needs of readers.
4. Write more and more content
88% of B2B businesses currently use content marketing as part of their overall business policy, according to the Digital Marketing Institute. To order to draw prospective clients you should use several content styles such as videos, infographics, newsletters, webinars, and blog posts, etc.
You simply have to add new content to your site on a daily basis if you want to get top rankings in Google. Nevertheless, do not just add post material for the sake of content; add valuable content that also gives your clients and prospects interest.
Posting content regularly allows you to increase your rating in two major ways. First, more content means more keywords so that Google can return your website to the search results. Secondly, the more content you have, the more links you usually build up. Therefore, it is nice to have a lot of content to help visitors linger longer on your web.
Write content in a clear way. Your content should not be vague and it should clearly provide information to users in a simple manner. Write in easy language so that everyone can understand it properly. Don’t publish plagiarized content as it will only hurt your SEO. Use plagiarism checker for SEO before posting your blog. Furthermore, proofread your content using a grammar checker to avoid grammar and spelling mistakes.
5. Focus on getting quality backlinks
Backlinks are very critical for search engine optimization. Indeed, the backlinks are the single key item for achieving high rankings, according to Moz 2015 Search Engine Ranking Factors report.
Backlinks can be generated in several ways. Some of the tactics to get backlinks for your site are given below.
- Posting blogs (guest posts) in your niche on famous websites. Also if you have no-follow links in your post or article, the improved exposure is worth it. People will see your business name at least.
- Add your website to business review sites such as Google My Business, TripAdvisor, and Yelp as well as to the business directories such as YellowPages.
- Find broken backlinks on other websites and contact them for replacing those broken links with your links.
- Producing evergreen content, which will be linked (i.e. How-to blogs, videos, tips, etc.) by other bloggers and journalists.
- Use a backlink maker tool to get quality backlinks for your website.
No one will give you a guarantee that you will hit the number one spot at Google but it’s all up to you. Your odds can also be substantially improved by approaching the right keywords and audience. Follow it through creating and promoting quality content, and you’re set up! Use best and out of the box tools to efficiently perform SEO operations. Don’t give up, do your work with patience and consistency. Surely, if you are consistent, you will get the fruits of your hard work.