by You might be surprised to learn that 36% of small businesses don’t have websites. Even if you do have one, you can’t assume it will do all of the marketing work for your contractor business. You’ll need to boost your digital presence in several areas if you hope to generate new business.
Stick around to learn 4 things you should keep in mind about digital marketing for contractors!
- Create Online Galleries
If you don’t have a website, hire a web designer to create one that can be a good visual reference for potential customers. Yes, you’ll want to include critical details, such as contact info and customer testimonials. But visuals should be a focus, too.
This means creating professional online galleries. They can showcase anything from bathroom renovations to room additions. And include before and after photos, too.
Take clear photos that demonstrate your craftsmanship and versatility. Use video clips, too, to capture in-progress jobs and happy customer feedback.
- Use SEO to Boost Your Contractor Business
Search engine optimization (SEO) should be a key component of digital marketing for general contractors. This translates to embedding all aspects of your website with keywords people would use to find your services online. Turn to these SEO services to handle your keyword research and integration needs.
And don’t overlook the value of local SEO for contractors. Effective SEO can optimize your website so it launches to the top of a search engine’s local results. In other words, if someone in Tampa needs a good contractor, you’ll be at the top of the list when they type a query!
- Build a Social Media Presence
Does your contractor business have a presence on a few social media sites? If not, it’s time to branch out into this realm. You should designate your savviest employee and wordsmith to handle this responsibility.
Start by creating a profile on at least two platforms. You’ll want to post during weekday mornings or afternoons to get the most hits. Use images and reels to appeal to your audience, and provide links to your website, blog, and contact info.
- Use Online Ad Campaigns
Marketing for contractors should include paid ad campaigns, too. You can do paid ad campaigns through social media sites like Facebook. You also can do them through search engines.
First, you’ll need to design a visually striking ad and use the ad platform’s filters to determine your target audience. For instance, you can focus on women between the ages of 40 and 60 living in Seattle. Your ad will find its way into search engine results or social media feeds, and you can set time limits and payment caps for your campaigns.
Focus on Digital Marketing for Contractors
Digital marketing for contractors needs to include a robust approach across multiple platforms. Create an SEO-rich and visually stunning website that ranks higher in the search engine results. And invest in online ad campaigns and regular social media posts to get new customers.
Ready to kick your business into high gear? Check back soon to find more informative articles.
