Mobile applications are seemingly taking over the world. Many of us use multiple apps every day. While social media apps like Twitter, Instagram and Facebook are among the most popular, mobile games are played by over 100 million people in North America alone. People of all ages play these mobile games. Everyone from young children to senior citizens are partaking.
The mobile game industry is expected to continue growing in the future. More and more people become tied to their devices, so if you are a developer, there is no better time than the present to get into the space of mobile game creation. With that in mind, this blog post will look at a few important considerations to make when building a mobile game.
To have any sort of developmental success (whether with an app, piece of software or game), it is important to test and test frequently. This is especially true for games as gamers are quick to point out and post online about certain bugs or glitches. If enough people find out and complain about these issues, it could ruin the reputation of your game.
As a result, it is imperative you test the game out in an in-depth manner before releasing and after each update. In addition to that, you should be sure to test at random intervals during the games lifetime to ensure everything is still performing as expected. Because many of these games are played on tiny screens, you also need to make sure your game is responsive on different devices and offers a universally good experience for those playing it.
Ensure You Can Support Growth
Every mobile game starts with zero people playing, but your goal should be to have thousands (or millions) of users, so you need to ensure that your app can handle it. See, when games get a lot of active users, it creates a ton of different operational challenges. These can overwhelm you in a large way if you are not prepared for them.
As a result, you need to be sure to be sure to perform log analysis in games. Monitoring and analyzing your logs will ensure that your game isn’t experiencing any glaring issues, slowdowns or downtime, which can severely hurt your ability to retain users. Using log monitoring tools will ensure you are notified of any issue as soon as an error occurs. These tools will help you find it fast so you can fix it in a timely manner.
Decide on a Monetization Strategy
While some people might make a game for fun and release it to share their passion, most people definitely want to get paid for their hard work, investment and dedication. Thankfully, with the mobile games industry having revenue of $40 billion (and growing) per year, there is lots of money to go around.
However, you need to think of a monetization strategy that works for you. This is often easier said than done as everyone might have different opinions on the matter. You can use in-app purchases for people to buy upgrades or extra currency in the game. This freemium model is quite popular. Other options are to charge directly for the app, offer a free and premium version and hope people get hooked enough to buy premium or utilize ads within your game.