With the average small business now spending $75,000 a year on digital marketing, just creating a product isn’t enough anymore. You need to put so much money and effort into all of the other things that people who specialized in things like marketing and promotion used to do. Every innovator of successful apps needs to know how they can take their piece fo the market but they need to first figure out what they’re missing.
Here are four of the things that most app builders overlook when trying to create the next big app.
When you’re trying to design your own app, it’s important that you stick out from the other apps around. While you might think it’s wrong to judge an app by its color, apps spend hundreds of thousands of dollars researching their design. Between the way we interact and the way an app pops out against other apps, it’s vital to think about the design of your app.
The most successful apps use their colors to attract the eye. Instagram is a popular app, not just because of what it does. It’s also popular because of the way that it can attract you and interrupt your workflow when you pick up your phone to do something.
How many times have you picked up your phone with a specific task in mind only to end up doing something completely different before you got to that task? That’s partially due to the way that apps and their notifications are designed. Apple and Android developers spend hours and dollars to find ways to capture your attention with the right color and the right shape of every little thing.
Once you open up your app, it has to be intuitive in design and style. It should be a cut above the other apps in the industry you operate in. Look at what other people are doing and scrutinize those apps until you make something better.
Niche is Important
Ask any designer who their products are designed for and most designers want to respond with “anyone and everyone”. However that’s simply not the case with any product that exists in the world. There is always an ideal user that the product is created for or who would get the most out of the app.
In every industry, there is always some degree of saturation. It’s hard to find your niche without doing a whole lot of research in advance. So you should start by doing just that and learning about what products exist in multiple and which don’t.
When something doesn’t exist, you may have found your niche. However, don’t ever assume you were the first person to think of any idea. Someone else might have had that idea before and it could have failed miserably years before.
Make sure you’ve got a unique concept and know how you plan to execute it. Make sure that at every turn, you’re offering value that’s unique to how you do business. Fold that concept into your work environment and it’ll be sure to come out through your products.
You Need The Right Team
While there are lots of tools online for building apps, building an application takes time and requires people experienced with the technology. Before you build your own app, assess who you already have on your team and who you need to add. While you might not balk at adding new people to your team, it’s going to cost you money.
If staffing needs are what’s getting in your way, you’ll be happy to know that there are many companies offering developers at a low price. If you’re able to accurately describe the kind of tool that you’re trying to build, they’ll be able to put something together in a few weeks or less. When you’ve already got some tech experts on your team, they can all work together to build the perfect app for your company.
If you’d prefer more control but don’t know the technology well enough, there are fantastic App Builder tools online that you can use to create your first application. You’ll get total control over the look and feel of this app while knowing for certain that it’s going to work. It can take months to get an app built for one technology to work well on another technology.
Building a team takes time, recruitment efforts, and costs money for onboarding. If you’re able to take matters into your own hands, you’ll save serious money.
You Need To Build Hype and Market
Having the most powerful app every to appear in your market is no small feat. However, if no one knows about your app, is there a point to having one. Apps come and go by the millions each year but it’s not common that apps are created that have the impact you’re looking for.
You need to get people excited about the app that you’re creating. While it’s not easy to get people to use a new tool, even when they’re displeased with their old one, give people an incentive.
If you have a subscription program or will charge for the app in the future, make the first few thousand downloads free. This is a chance to offer what you have to people for a limited time while also learning about your app. You’re going to get so much valuable feedback that it’s worth giving it away for free at first.
Successful Apps Aren’t Born Overnight
If you look at anything from Facebook to Google Maps, no app looks the same as it did a few years ago. Every year there are new innovations and new ideas that change the way we look at applications. If you’re not on top of what’s happening in the world, it’s going to be hard to develop successful apps.
If you want to build a big audience for your app, check out our latest guide on how to build your marketing efforts online and off.