E-commerce is a trillion-dollar industry. Owing to the tremendous growth of e-commerce in the past few years, it’s anticipated that e-commerce sales may reach up to $4.2 trillion by the end of this year. And, by 2023, the sales are expected to hit $6.5 trillion. In the US alone, the sales are anticipated to cross $740 billion by 2023.
These figures are enough to understand that e-commerce has changed the face of the retail industry. The online marketplace has provided retailers with a great opportunity to enhance their sales and reap big profits. However, with hundreds of options available at the disposal of the customers, most online retailers fail to get the desired attention and revenue.
If you are in the same boat, these tips might help you. Here are the undeniably effective ways to boost traffic on your e-commerce website-
Work on growing your list
Building a list across various platforms is considered one of the most potent ways to boost traffic on your e-commerce website as it brings abundant sales opportunities.
Banking on all the visitors to turn into your customers is an unrealistic expectation but keeping in touch with every single visitor opens many doors in front of you.
Work on creating an email list, Whatsapp broadcast list, and Facebook Messenger list and send them emails notifying them about every new product or offer you have in store for them. This is a sure-shot way of driving repeat traffic to your website and increasing the revenue.
According to numbers, 81% of consumers consider recommendations and reviews a major influence on their buying decision.
All you need to do is facilitate viewing reviews and recommendations for the customers. Make it easy for them to recommend your name to their family and friends and watch your sales grow by leaps and bounds.
Numbers say that 93% of web traffic comes from the search engine. To enhance traffic on your e-commerce website, plan a robust SEO strategy that doesn’t miss hitting the target. Use product keywords that bring substantial traffic to your website.
Hire a good SEO company to help you optimize your SEO strategy to garner more traffic. If you also have a physical location too, consider hiring a local company. For instance, if you have a physical store in Greenville, hire a Greenville SEO company to reach the customers in your geographical area and get a higher ranking in local search results.
Monitor the speed of your website
One of the biggest turn-offs for any online shopper would be a slow website. If your e-commerce website takes an eternity to load, you will lose half of your visitors never to see them again.
Always trust an experienced ecommerce website development company on this because only experts can create a website that offers a seamless shopping experience to your visitors.
Don’t forget the phone
In modern times, the smartphone is indeed the strongest tool that can help you achieve your revenue goals. Statistics suggest that in 2020 around 49.2% of e-commerce sales happened through mobile phones, and in 2021 the figure is expected to reach 53.9%.
Hence, make it a point to cater to the needs of phone shoppers.
Check your CTA
Only 2% of web traffic translates to sales on the first visit. This makes it important for every e-commerce portal to have an enticing call-to-action that could compel the visitors to visit your website.
Have an easy checkout process
The majority of shoppers abandon their carts owing to a complicated and frustrating checkout process. Remove unnecessary navigation, buttons, and texts. Wind the process up within a few steps and make sure that the process is mobile-friendly.
There are hundreds and thousands of e-commerce websites on the internet today. But not every website receives the love and attention it deserves. Use these tips to boost traffic on your e-commerce website and generate impressive revenue.