Web Development is a field that is constantly evolving. With new technology stacks coming out and updates being made to existing frameworks, keeping up with the trends is a must for anyone who is serious about running an online business or anything digital really.
Before you hop on to these, make sure you do test website for responsiveness and do a quick review of what’s working or not.
Here are the top 7 web development trends to watch out for:
- Modular Web Design
WordPress and Drupal development have used page-based templates. If you’ve worked with those two platforms before, you’re likely familiar with template-based design. The problem is that the template components aren’t reusable, which means they can’t be switched out. So it’s either reusing templates or making new ones from scratch.
Modular web design takes a different approach. It uses a block-grid style design where you can switch out the various components of your web pages. Think of it as moving around lego blocks in a puzzle and being able to rearrange or fit in into various compositions. The design approach breaks up webpages into modules that can be rearranged and reused as much as you want. It makes creating content on the fly a lot easier and saves money on your overall costs too. Whenever you want an element you like from your previous designs, you can simply reuse the module which gives you added flexibility.
- Accelerated Mobile Webpages (AMP)
Google loves webpages that load fast and using the AMP to design your webpages can take your loading time from 22 seconds to 2 seconds. Websites designed using AMP work across various platforms and mobile devices, thus making them scalable and mobile-responsive. They’re also very SEO-optimized and rank higher in Google’s SERP results.
According to SearchEngineLand:
AMP isn’t quite a household acronym yet, but it has big implications for virtually everyone with web access. The Accelerated Mobile Pages (AMP) Project, the brainchild of Google announced just two years ago, is already impacting millions of users’ experience. And it’s growing fast.
AMP websites will become more common from 2020 onwards so if you’re keen on improving your engagement and building brand awareness, we’d suggest hopping in on the trend.
- Voice Search Optimization
We’re in a digital age where people perform searches on Google using their voice instead of typing out the text. Voice Search Optimization is a web development technology associated with this. If you do a quick little statistics search online, you’ll find over 19% of online users using Siri every day. More than 40% of adults make voice search queries daily, and these numbers are rising.
Voice search assistants like Siri, Cortana, and Alexa aren’t just making people more comfortable with using their voice to make search engine queries. They’re making it an integral part of their lives. Google revealed that 20% of its search engine queries are made using their voice. Brand owners are already integrating speech recognition APIs onto their websites because of this.
- Motion UIs & Interfaces
A goldfish’s attention span is about 8 seconds, and they say that the average human attention span lasts that long. If you’re anything like us, you’d want to keep your website visitors engaged and not click away. Motion UIs work towards creating smooth animations and transitions for various site elements that are triggered when users scroll down or a certain time frame has elapsed. It can turn your website into a piece of art and make it look professional and sophisticated.
The best part about the technology is that they present content online in the most engaging ways. You can redirect or guide users to the information they’re looking for, creatively, and make your website pop up by using 3D space. In short, you add a layer of depth to your content and the way people navigate through it.
- Building Products Using An API-First Design
If you look at the present trends in web design and development, API-first design has been gaining noticeably more traction. Websites have to be designed in a way that they offer seamless connectivity and browsing experience on apps, tablets, and various screen sizes.
APIs take what your website or app can do and extend its features to make it more accessible to different devices. In traditional web design, front-end developers would work with the backend team to build a website for users and build APIs around it. Now, developers are writing APIs first and then building products on top of them.
This also makes it easier for the front-end teams to write SDKs simultaneously and makes the testing process go much faster, thus saving time, cutting down costs, and providing more seamless user experiences. Swagger and API Blueprint are two frameworks being used for API-first design and web development.
- Push Notifications
Push notifications have become a way to engage users on websites without having them sign up for newsletters or giving away any emails. Traditionally, push notifications have been used for mobile apps, but websites are now using them to push valuable content when they visit the site.
Notifications related to limited time offers, who bought what recently from the website, and sending reminders about upcoming events are what’s building overall engagement and improving marketing efforts.
- Chatbots & AI Technology
Businesses have been working internationally, and a large number of them have been using chatbots and AI technology to communicate smoothly with their customers. Hiring an assistant 24×7 is no longer needed since virtual AI-powered assistants do the job. Chatbots also answer common questions and respond to customer queries instantly. If there’s something a bot cannot answer to or anything very specific that a site visitor is looking for, only then the lead is redirected to a human customer service support representative. You can get started building chatbots for your website by using the Microsoft Bot Framework and Wit.AI.
If you’re making a website and using to test IE on Mac or any other browser, you have to start by making sure it’s mobile-responsive. There are plenty of guides you can find written about mobile-first design on our blog. But being aware of the above trends is the first step to making sure you design in the right direction.