- Sprout social
This tool works with Twitter, Facebook, Instagram, Linkedin, and Google+. Its price starts at $99 for every user per month. The tool performs various roles within the same dashboard. Sprout social contains a customer relationship management system that allows you to manage numerous but distinct profiles, companies, and departments. This tool works with almost all the largest social networks, and thus, you will not require a different analytic tool for every social media network.
- Simply Measured
This analytic tool works with YouTube, Facebook, Linkedin, Twitter, and Instagram. Like Sprout social, it is relatively comprehensive as it works with many of the social networks, except that YouTube takes the place of Google+. Simply measured provides for content sharing and conversation tracking, social analytics, and listening. Once you buy the full solution, you will be able to use all the functionalities provided by this tool.
HootSuite has evolved to be one of the most popular analytic tools. This is because it has all the important functionalities, ranging from listening to publishing features. It also has a wide collection of integrations, thus making it a complete set social media analytics tool. HootSuite is priced at $9.99 per month billed yearly. It can be integrated into small and mid-sized companies for handling the basic analytic needs. It also has the ability to manage all the social media accounts of an entity from a centralized dashboard.
- Every post
Every post is another tool that provides a wide array of features. Apart from scheduling, it also allows users to gain access to analytics and curating multimedia content of the social networks. Every post works with a lot of social media platforms like Facebook, Google+, Pinterest, Twitter, Linkedin, and Tumblr. It has a limited plan, but if you would like to connect more than one account then you will require a paid plan, starting from $9.99 per month.
The tool works with all the social media platforms. It is a crucial aspect of social listening as it helps to monitor all the conversations about your brand. It also allows for some competitive analysis. It reveals crucial customer insights which will help you take good decisions on social media. Brandwatch has been an important asset for marketing on Linkedin an area where social media solutions have been limited.
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